Announcing: The State of Demand Gen Survey
Because information is key, and 2025 is wild.
👋 Hi, it’s Kaylee Edmondson and welcome to Looped In, my newsletter exploring demand gen and growth frameworks in B2B SaaS. Subscribe to join 1k+ readers who get Looped In delivered to their inbox every Sunday .
I’ve chatted with hundreds of demand gen and growth marketers over the past couple of years, and one thing is pretty clear. We’re each in our own bubble. I could ask 100 people with a “demand gen” remit what they do for work and would very likely get 97 different answers. We don’t know what other DGs like us are focusing on, how they measure impact, the tools and services they use, how they structure teams, or how much they get paid. Oh, and AI (because this is 2025 after all).
That's why I’m launching the State of Demand Gen survey.
The goal of this survey is to answer many of the big questions you have — but never get the chance to ask or answer at scale. Topics like compensation, goal setting, priorities, measurement, AI, tools, and more. Giving you a better sense of what your peers are thinking, doing, and getting. Not to mention, more confidence in the decisions you make in your own company and career.
The survey will take you 10-15 minutes. I’ll share the results back in the inaugural State of Demand Gen Report, and as a thank you for completing the survey in full and de-anonymizing yourself, you’ll get the results before anyone else and be entered for a chance to win a $200 gift card.
A massive thank you for taking this survey. 🙏
Without growth minds like you weighing in, it’s impossible to create this.
All the best,
Kaylee