Looped In: Demand JOBS for April
👋 Hi, it’s Kaylee Edmondson and welcome to Looped In, my newsletter exploring demand gen and growth frameworks in B2B SaaS. Subscribe to join 1k+ readers who get Looped In delivered to their inbox every Sunday .
Last month I kicked off a new initiative to share growth and demand gen roles in B2B SaaS, and I'm back with a fresh batch of opportunities for April! The job market is heating up, and I'm excited to feature roles from some really career-building logos this month.
As always, my goal is to help talented marketers like you find those opportunities that can reshape your trajectory. The roles below span various levels, company stages, and locations - but they all offer the chance to make a significant impact.
Reminder: If the links below don’t work, it’s because the role has been filled, or otherwise removed.
Without further ado, here's this month's lineup:
Rippling - Demand Generation Manager, Mid-Market
The people platform that unifies your HR, IT, and Finance systems into one seamless experience.
📍 Remote (US-based)
✅ Create and execute innovative marketing campaigns across multiple channels (including paid media, content, and events) to drive pipeline for the mid-market segment.
✅ Partner closely with sales to build account-based marketing strategies that drive engagement with target accounts and accelerate sales cycles.
✅ Analyze campaign performance to continuously optimize for ROI, implementing data-driven improvements to increase conversion rates and pipeline generation.
💰 Mentions competitive salary with strong benefits package
Origin - Senior Marketing Manager, Demand Generation
The platform that helps HR teams deliver comprehensive financial wellness benefits to their employees.
📍 Remote (US-based)
✅ Own end-to-end demand generation strategy, leading cross-functional efforts to meet and exceed marketing pipeline targets.
✅ Develop innovative marketing programs that drive engagement across channels, including digital, content, and events.
✅ Partner with marketing operations to implement effective lead scoring, nurturing, and attribution models that optimize the marketing funnel.
💰 $120k - $160k
Ashby - Demand Generation Manager
The recruiting platform built for collaborative hiring that helps teams find and hire exceptional talent.
📍 Remote (US-based)
✅ Design and optimize demand generation campaigns across paid channels to drive qualified leads into the sales pipeline.
✅ Own the paid media strategy, working closely with content marketing to create compelling assets that convert.
✅ Analyze campaign performance using data-driven insights to continuously improve ROI and pipeline contribution.
💰 $120k - $170k
Tapcart - Director of Demand Generation
The mobile app platform that helps Shopify merchants create beautiful native mobile apps without writing code.
📍 Remote (US-based)
✅ Own the full-funnel demand generation strategy focused on driving quality pipeline for an expanding sales team.
✅ Build and lead a high-performing demand gen team responsible for multi-channel campaigns across digital, content, and events.
✅ Develop innovative marketing programs that accelerate conversion rates and drive measurable business outcomes.
💰 $150k - $180k
Ramp - Demand Generation Manager
The financial automation platform that helps businesses save time and money.
📍 New York, NY
✅ Develop and execute integrated demand generation campaigns across multiple channels to drive pipeline and accelerate growth.
✅ Own campaign planning, execution, and optimization, working closely with content, creative, and product marketing teams.
✅ Analyze campaign performance, using insights to continuously improve conversion rates and ROI.
💰 $130k - $160k
Owner.com - Sr. Manager, Growth Marketing
The all-in-one online ordering, marketing, and payments platform for independent restaurants.
📍 Remote (US-based)
✅ Own B2B lead generation strategy, developing innovative marketing programs that drive high-quality leads for the sales team.
✅ Build and optimize multi-channel campaigns across paid social, SEM, display, programmatic, and emerging channels.
✅ Analyze campaign performance, implementing data-driven optimizations to improve conversion rates and reduce CAC.
💰 $110k - $140k
Watershed - Demand Generation Manager
The enterprise climate platform helping businesses measure, report, and reduce their carbon footprint.
📍 Remote (US-based) or San Francisco, CA
✅ Design and execute innovative demand generation programs that drive pipeline for the enterprise sales team.
✅ Develop and optimize campaigns across paid digital, content syndication, and virtual/in-person events.
✅ Partner with sales to create targeted ABM strategies for high-value accounts, accelerating deal cycles and improving conversion rates.
💰 $125k - $155k
Remember, being in the right place at the right inflection point can change the trajectory of your career. These companies are all at interesting growth stages where your contributions can have outsized impact.
If you're a hiring manager with an open role you'd like featured in next month's edition, drop me a DM or reply to this post!
And if you're job hunting, remember that the interview process is a two-way street. Don't be afraid to ask tough questions about growth strategy, team dynamics, and resources available to support your success. The right role isn't just about the title or salary — company maturity, growth goals, GTM strategy, etc. all make a huge difference in how you end up spending your day-to-day.
Good luck out there! 🍀
See ya next week,
Kaylee