Market Segmentation: A Complete Guide

Identifying your best customers to max out that LTV

Marketing segmentation is the backbone behind any marketing strategy (well, it should be anyway). Without properly segmenting your customers or your audience, you’re just going to be pushing out one-note, one-size fits all marketing. And this will be you 👇

So the question becomes, how well do you know your customers? Are they virtually strangers? Merely names in a CRM? Or are you a place where you can finish each other’s…sentences?

You don’t need to be BFFs with your target audience, but you should have a very clear picture of what they expect from you, and vice versa.

This is why it’s so important to get the basics of market segmentation down.

From identifying target segments with demographic data to pricing strategy to marketing automation, your market segmentation process will be the back bone of your entire marketing strategy.

Everything you could possibly want to know about market segmentation will be covered in this guide (and then some).