👋 Hi, it’s Kaylee Edmondson and welcome to Looped In, my weekly newsletter exploring demand gen and growth frameworks in B2B SaaS.
Spot on. I’d add the sweet spot is the overlap between 1st and 2nd party signals. 3p is tablestakes but not a differentiator.
Spot on. I’d add the sweet spot is the overlap between 1st and 2nd party signals. 3p is tablestakes but not a differentiator.