The brutal truth about Account-Based Marketing: most campaigns fail before they start. Here's what the data shows about the ones that don't.
Excellent insights. It's so important to market to all the decision makers - including purchasing.
Great article! I have so many questions on execution, the timeliness and handoff need to be prompt and informed, how did you pull that off while also ensuring sales executed?
For the LinkedIn requests, was that automated via a platform? Or, was there great internal communication to make that happen?
Excellent insights. It's so important to market to all the decision makers - including purchasing.
Great article! I have so many questions on execution, the timeliness and handoff need to be prompt and informed, how did you pull that off while also ensuring sales executed?
For the LinkedIn requests, was that automated via a platform? Or, was there great internal communication to make that happen?