Look, I've been in B2B SaaS for over a decade now, and if there's one constant, it's that the tech stack powering our marketing engines is evolving at breakneck speed.
Ooh, I hadn't seen this post. Thanks for sharing! I also have a ton of respect for G – he's incredibly brilliant.
The thing that always gets lost in comms like this is *context* and if I were to infer the context of this convo they're mentioning, I'd imagine G is saying the race to stand up a generic AI SDR has already been won // the industry isn't going to see more gains there. I'd likely agree.
I think the next race is about who can architect the data with the most relevance, timeliness, and context to enable not only an SDR function but a more orchestrated/holistic GTM approach. And that's really where I see the next wave of GTM Engineers succeeding.
Kaylee, I'm curious what you think Gaetano missing here? I respect you both a lot.
“We’re past the peak of Clay and Pray. The efficiency is declining rapidly. Give it 6 months and all the GTM engineers are gone”
https://www.linkedin.com/posts/titobohrt_sdrsmatter-activity-7321541009492873216-bkDb?utm_source=share&utm_medium=member_desktop&rcm=ACoAABitrmkBql_SOi0M7WY72A40CO7hRKESLRA
Ooh, I hadn't seen this post. Thanks for sharing! I also have a ton of respect for G – he's incredibly brilliant.
The thing that always gets lost in comms like this is *context* and if I were to infer the context of this convo they're mentioning, I'd imagine G is saying the race to stand up a generic AI SDR has already been won // the industry isn't going to see more gains there. I'd likely agree.
I think the next race is about who can architect the data with the most relevance, timeliness, and context to enable not only an SDR function but a more orchestrated/holistic GTM approach. And that's really where I see the next wave of GTM Engineers succeeding.